Music Video is not primarily a commodity form
but a promotional one (A.Goodwin 1992)
A distinctive art form which can allow really
interesting creative opportunities.(P.Fraser 2005)
A music video is a film of video that accompanies a piece of music or song it can be anything you want it to be it has a view specific conventions according to Goodwin they are:
- Genre characteristics
- Visuals/lyrics
- visuals/music
- Need to sell artist
- Intertextuality
- Voyeurism
A Music video generally lasts the of song ( 3 to 4 minutes) But not always as Meat loafs ' i would do anything for love' lasts for 12 minutes.
The Video does not also have to feature the artist As Fatboy Slim's ' weapon of choice' does not feature him at all but features Christopher Walken.
The video could also tell a story for example : Rihanna's Take a bow.
A Video is also a creative artifact of interest itself.
A Music Video can also market other products such as films.
Linkin Park produced 'new divide' which promotes Transformers 2 revenge of the fallen in there music video.
Hannah
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