Representation

The characters in our music video will represent love. The theme of our music video is about breaking up and dealing with life without her boyfriend. It represents how easily teenagers fall in love and then they break up and get heart broken , basically how typically teenagers can act and feel in and out of a relationship.

In the media industry stereotypes have a very big impact on us. In the media industry we have four main stereotype groups which are:

1. Middle Age
2. Teens
3. Adults
4. Child

The main stereotypes which are a negative image are teenagers. The media creates a negative image such as being scruffy, having an attitude problem, Being lazy and violent. Basically, the media creates the image that teenagers don't have a sense of maturity therefore we are perceived to view teenagers with a negative attitude.









Walter Lippmann



Walter Lippmann's 4 functions of stereotypes are:

1. A short cut
2. An ordering process
3. A map of the world
4. An expression of our values and beliefs ( as a society)

Even though stereotyping is not the best way of representing places\people or even ideas they are usually negative, exaggerated, simplified representations that generalise groups of people. Its essential in the media industry particularly in the need for economy. This is why they use this so often in the Media Industry. This was the outline of Walter Lippmann.

SHAMAYLA HUSSAIN