Branding

A brand is more than a product and branding is more than just advertising. Branding is about creating an image that people link to a particular type of product, which the image and message that will draw them over and over again to buy the same particular product.

Here is a list of what creates a brand:

• Brand essence - what brand means in a sentence
• Brand slogan - often a catch phrase linked to a logo.
• Brand values - what does it stand for/against?
• Emotional benefits - what feelings does it offer consumers?
• hard benefits - is it cheaper, better, does it wash whiter? what "real" quantifiable benefits does it offer the buyer?

this is what creates a brand, according to www.mudvalley.com

Hannah,Ivy, Shamayla.