Audience

To determine the target audiences , as well as using a questionnaire there are also different ways to determine the target audience for a music video. By using Demographic profiling You can determine the gender, race , age range and socio-economic status . For the Brand image of the type of singer/songwriter that our artist is the gender is male or female but our artist reaches out mostly to women as shes very feminine. The age range is for anyone as the brand image appeals to any age. And the socio-econimc status as any class as our singer/songwriter appeals to a wider audience.

Maslows Hierarchy of needs helps determin that all humans have basic needs that must be fulfilled to enable survival , the type of singer/songwriter we have chosen fulfills the needs of love and belonging as her songs appeal to a female audience with love problems and she relates to these problems throught the lyrics she sings.

Here is a copy of Maslow's Hierch of Needs:

Our artist is in Young and Rubican's cross cultural characteristic grouping of a mainstreamer .
( NEED TO EXPLAIN THIS FURTHER NOT FINISHED I WILL EDIT.