Target Audience.

To give me an idea of what our target audience would be i used a table that we use in class. (G-gender,R-race,A-age,SS-socio-economic status).

G - Female

R - any race

A - 16-25

S

S - C1/B

This gives us a simple idea of who we are aiming our music video at.

If we go off 'Young and Rubicam's Cross-cultural Consumer Characteristics' the idea that there are four categories of audience based upon these aspirations: Mainstreamers, aspirers, succeeders and reformers. The audience for our artist would be either mainstreamers. As mainstreamers are people that seek comfort in the familiar and this song has familiar conventions of a typical pop song and also people can relate to the lyrics.

Sam