Very good research group - good links and references to songs/images etc...
Try to include the conventions of music video in your own words (e.g. use of close ups etc..) a little more on this required.
Also what are the conventions of the singer/songwriter music video subgenre? What makes them distinctive from general music video conventions?
Target audience - you need an age range - you can have secondary audiences that are wider but you need a more specific target - dont forget to use Young and Rubicon for your psychographic profiling too. Dont forget to put your questionnaires and results on here also.
Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots etc... Remember to outline your artists and brand image you are trying to create through your products.
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