A typical trait of a major music labels is that they are a a large company that branches out into smaller ones specializing in a certain genre etc. An example of this is RCA records which is a label from Sony Music Entertainment. RCA records mostly specializes on pop, rock and country music. Each artist has a particular brand. ( www.rcalabelgroup.co.uk/ and www.rcarecords.com)
RCA has singed artists such as:
- Alexandra Burke
- Alecia Keys
- Jenifer Lopez
- Beyonce
- P!nk
- Leona Lewis
- Dido
- Boys like girls
- The Fray
- Newton Faulkner.
Newton Faulkner's Brand Image
For instance Newton Faulkner is seen as a soft mellow country acoustic singer
This gives the brand image of folk rock singer , he is unique and genuine. His videos portray him to be a talented musician and and singer, who is artistic and unique. The use of picture frames in his video 'Dream Catch me' pushes the idea of an artistic style of him.
His album released in 2007 'Hand built by robots' also creates a artistic brand image. His unique and quirky style which is portrayed through his branding image. This is carried through all his albums. His logo is consistent through his albums which makes him recognizable to the audience and creates his brand image.
Branding Image of Taylor Swift.
Taylor Swift is an american country singer, who's brand image is innocent,young and vulnerable. This is an image pushed through many of her videos such as love story and white horses.
Her albums reinforce this image of a sweet and innocent singer. These are some examples:
Hannah and Ivy
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