Shamayla's Evaluation

I worked in a group of four Samantha, Ivy, Hannah, and me. We created a music video for teens. Our music videos about how teenagers fall in love and break up, we show how difficult and struggling it bees to cope with a broken heart. My main jobs were filming, make-up and costume, designing the C.D ancillary task and taking photographs these were my main jobs through making the music video. Our product appeals to young teenagers because this is the age that people fall in love and are in relationships.


Genre
As a group we decided to focus on pop genre
And this was our main area that we will concentrate on.
The genre developed in the mid 1950’s and it was a softer version of the popular rock and roll genre. As a whole group we felt that the song we choose is the right genre for the song. In any kind of music video we get codes and conventions. We expect these elements and rules to be used in the product and in the genre as well, although these rules can be broken or altered to create a whole new and different product. Conventions of any music video genre are the typical rules which are followed or sometimes broken and are what the audience expect when watching a music video. Music videos include typical location, typical characters, mise-en-scene, typical narratives, typical media language, and typical ideologies all these should be included in a music video and we made sure we included this.

The conventions we used in our music video, coloured lights, rose, performance, typical characters boyfriend. It was vital to use typical elements because we recognise these elements because we use these elements in our everyday life. We added a guitar to make it different but it’s very important to add sometimes which is something new this adds a new flava to the video and for our audience who will watch it.
The innovations were likely to prove successful because the audience was used to it and knew what to expect however the changes helped the audience so that they do not get bored of watching the same thing.


Branding
The brand image for our music video is a sweet, innocent and a talented young female musician. The logo we created is a very girly, elegant and has simplicity to it which helps you focus on the image instead of the photo. Our logo is maintained and used throughout, the colour of the logo is white back, front (brush stoke). The editing that we did of the photocopy and it’s effects for the front and back for Eloise makes it stand out a lot which makes it a classy, elegant, and bold look to the whole image that we want to put across to our young audience. Also the magazine advertisement we worked on included cartoon filter on photo shop so that the album is not abscured by photo. This will make the CD stand out and make it different (Sony BMG focuses on pop music).





This was the font we choose to use for our logo

















This is the website what we used for the logo.
www.dafont.com







Brand image examples we used to create our product –









Audience
The main areas we wanted to target was teenagers. The fact that teenagers end up in deep relationships which are hard to get out from or forget and this is a very delicate age where they fall in love and become into a relationship with the opposite sex. This is a very good target audience that we choose to become of the large mass and a large audience which listens to music. Which will be rock, hip pop, romantic songs and also keeping in consideration teenagers are financially beneficial because of the lack of responsibilities they have no bills to pay for they are provided with everything and will likely to spend it on money on music so this target audience is a very good choice.

Throughout our work we used a variety of technologies which are: Apple Mac, Digital Camera, Jamendo, Blogger, Slide share, You tube, Word lyrics, I tunes, Video camera, In Design, Final Cut, Moodle, Risk assessment form, phone and Da font. These are the technologies we used throughout our work. The most effective and the most creative technology for me was Photoshop. It was my first time using it which I found really excited. In Photoshop I could almost create what ever I wanted which was fantastic because on some programs you can’t even get the tools. I used Photoshop when I was working on my ancillary task. I used all the effects, the tools to create the perfect tool. Firstly you have to make a copy of the image to do this I had to use the command + j key once I did this we see a copy of the background of the image which is called layer one. Before the cutting out of the image then I had to turn off the background layer . after I had reached this point then I had to click on the eye. It seemed nothing had happened to the image at all but secondly I had to cut the image I had to click from the left side and click around the whole image and put the last click point where I started from thirdly I had to save the image after I had done this then a created a background in IN – Design then I had to place out the cut-out image from Photoshop and resize the image that I wanted and lastly just added text that I need to. It did influence us into creating different construction to produce final product.



http://www.youtube.com/watch?vRuJusPDfMmA

We got a really positive outcome and we will keep in consideration to improve our product as our audience has said.



Creative Technologies And Skills that I have learned
I gained a lot of different skills using different sites and used it effectively for our work. We did a lot of research and planning to get the perfect product that we needed for our music video. There were a lot of advantages when we used the Photoshop because we create the image that we wanted and had all the tools needed to do this but the disadvantage was when I cutted the image and couldn’t get in to the deep bits it got really frustrated but got there in the end. It was new to me and it was challenging to new programs that I never used before, but it got easier once I was in training and started to use it often. I found slide share to be fantastic because it gave our work that boost to show it differently and it looked better. The programmes such as Blogger, slide share, you tube we found it was better to use and easier as well, in design was quiet confusing at first but did not limit on creativity and produced our logo.

It advanced my skills on my project and made me even more confident on my work so I could work efficiently outside of college when I was set to do a job. It also created a professional product at the end.

Conclusion
The end product that we produced was the music video that we had planned. I am very happy at the outcome and to the response we got for our audience. We had to work really hard to get to where we are now and the confidence and the skill to work in group has worked for me as a person. We did a lot of research and planning before we went there to film. The best part of our project was filming and creating our image. I really enjoyed working in a group. This was my best piece of work that I have produced and shown new skills which have been improved.