Research for Ancillary Task- Album Covers

To help us produce a CD cover which will be successful and reflect our artist's brand image it is useful to look ayt existing album covers from other artists and see how they have protrayed their brand image.



Firstly, the CD cover from Florence+The Machine's album 'Lungs' is a good example of this. This album cover is very effective as it shows the audience the character of the solo singer Florence.





This album above supports her brand image of being a unique and creative music artist, and I think this is something we could incorperate in our album. The simple but effective logo also does this, by showing that is she artistic wit hthe 'handwritten' look. The colours in this album are interesting using very blue and greens which are very natural and 'forest' kind of colours these can be seen as showing her natural beauty. The lung's on the photo takes the album's name literally and I think this is something which we would like to use in our album, we have already taken several pictures of Eloise which are influenced by the Song 'When Will it end' which includes the idea of time.





Another example I have decided to look at is Regina's Spektor's album 'Soviet Kitsch'



This album is effective in looking creating and supporting her different and disctinctive personality and music. She is known as having a unique voice and personality and I think this album shows this. The cut out of russian dolls again, supports the name of the album. The contrast between the dolls being in colour and Regina being black and white makes Regina stand out which is what an album should do by promoting the aritist.

Taylor Swift's single cover for "Love Story" is a good example of what we are looking to create with our ancillary task. This album shows the protagonist in the a dress and it portrays a sort of fairytale image which appeals to the younger female audience, which is in my opinion Taylor's target audience. The font of the 'Love Story' are effective in creating a sense of femminity and classy look which is a look Taylor is going for. I think this album cover is effective because it promotes her brand image which is that of an innocent, girly artist who appeals to younger female audiences and from this I have learned that it is important for the album cover to make sure it promotes the brand image the artist is going for and to appeal to their target audience which maximises sales.

Ivy and Sam