Song Lyrics

After searching for a song we liked to use for the music video, we chose this song which we selected from a creative commons website.

ERICA SHINE

When Will It End

Written by Rye Randa and Erica Shine

@ 2009 Rye Music

So many years gone away

Stranger beneath my skin

The tape in my head plays on and

on and on and on

Shows me what I’ve become

And I’ve tried to forget you

So many times I’ve let you go

Chorus

When will it end?

When will this life be mine again

When will it end?

And when I ever get back to good

Time speeding faster

Beneath my feet

Moments have passed me by

Fantasy’s falling

Dreams are slipping away

How did it come to this?

And I have tried to forget you

So many times I’ve let you go

Chorus

Free me From the darkness

So I can be myself again

Can I learned to turn the page

On this chapter so

love will come again

Chorus

The reason why we have chosen this song is because we like the song and we felt we could make a video which would compliment the words being sung. The song is about relationships- a break up with her boyfriend. She is talking about her life after the break and how she has tried to forget him and let him go. Therefore our ideas for our music video will revolve around a narrative then performance. The narrative will focus on the relationship of the couple, and her performance will be in a theatre/stage. We think this will work because it reflects the lyrics of the song.

Ivy and Sam

Audience

Week 22-27th November

This week we have been finishing our blogs sharing the tasks between our group. We have also been looking at locations for our music video. We are currently starting our story board and we are getting all our ideas together we will upload a copy once we have finished it.

Ivy

Target Audience.

To give me an idea of what our target audience would be i used a table that we use in class. (G-gender,R-race,A-age,SS-socio-economic status).

G - Female

R - any race

A - 16-25

S

S - C1/B

This gives us a simple idea of who we are aiming our music video at.

If we go off 'Young and Rubicam's Cross-cultural Consumer Characteristics' the idea that there are four categories of audience based upon these aspirations: Mainstreamers, aspirers, succeeders and reformers. The audience for our artist would be either mainstreamers. As mainstreamers are people that seek comfort in the familiar and this song has familiar conventions of a typical pop song and also people can relate to the lyrics.

Sam

Ideology.

The messages and values our text will push at the audience is that everyone needs time to heal and no one should be ashamed to miss a relationship as our artist is trying to get over her last boyfriend, and she is finding it hard. I'm sure a lot of viewers will be able to relate to this. Another ideology that our video will give is that it is better to have loved and lost than to not have loved at all. This will be portrayed through the flashbacks, showing how happy she used to be. Although she is hurting now they are memories that she will treasure forever.

These messages can be described as dominant ideologies as they are ones that we are all familiar with as they have been pushed through many media texts before. Also we want the ideologies of our video to be dominant rather than alternative as we want a mainstream audience for our artist.

It also links with the generic conventions of a pop video as most pop songs are about love, aimed at teenage girls and are not controversial. But we can not know for sure how the audience will read these ideologies because although messages are encoded into the media texts, the audience can decode these messages how they wish. This is the theory by Stuart Hall of the encoding-decoding model.

Sam.

Narrative

Narrative

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Representation

The characters in our music video will represent love. The theme of our music video is about breaking up and dealing with life without her boyfriend. It represents how easily teenagers fall in love and then they break up and get heart broken , basically how typically teenagers can act and feel in and out of a relationship.

In the media industry stereotypes have a very big impact on us. In the media industry we have four main stereotype groups which are:

1. Middle Age
2. Teens
3. Adults
4. Child

The main stereotypes which are a negative image are teenagers. The media creates a negative image such as being scruffy, having an attitude problem, Being lazy and violent. Basically, the media creates the image that teenagers don't have a sense of maturity therefore we are perceived to view teenagers with a negative attitude.









Walter Lippmann



Walter Lippmann's 4 functions of stereotypes are:

1. A short cut
2. An ordering process
3. A map of the world
4. An expression of our values and beliefs ( as a society)

Even though stereotyping is not the best way of representing places\people or even ideas they are usually negative, exaggerated, simplified representations that generalise groups of people. Its essential in the media industry particularly in the need for economy. This is why they use this so often in the Media Industry. This was the outline of Walter Lippmann.

SHAMAYLA HUSSAIN